VitalCom Named Agency of Record for Axis Systems and Summit Design
SAN CARLOS, Calif. - December 6, 2002 - VitalCom Marketing and PR, a innovative public relations and marketing agency serving companies in the global electronics design chain, today announced Axis Systems, Inc., and Summit Design, Inc. are the latest additions to its growing list of electronic design automation (EDA) clients.
VitalCom will support a wide variety of PR activities at these companies including strategic counsel, press and analyst liaison, message development, corporate leadership programs, and coordination between international agencies.
Axis Systems, based in Sunnyvale, Calif., offers high-performance verification systems for the hardware and software development of complex electronic system and system-on-a-chip designs. Axis' products help increase confidence in new designs, improve overall verification productivity and shorten time-to-market. On a single system and with one design database, Axis' patented ReConfigurable Computing (RCC) technology provides software simulation, accelerated simulation, system emulation and hardware/software co-verification. To learn more about Axis, visit www.axiscorp.com.
"We conducted an exhaustive agency search," said Lori Kate Calise, senior marketing manager for Axis Systems. " The combination of VitalCom's EDA industry experience, aggressive communications programs, expertise in reaching key Axis audiences, industry-leading client service, as well as the team's enthusiasm, will serve Axis well as we continue to build our technology awareness and brand. With sales up 60 percent in the last year, we needed an agency that would continue the momentum. We've found that in VitalCom."
Summit Design, based in Israel with US headquarters in Burlington, Mass., is a leading supplier of software products addressing engineering challenges met during the specification and implementation design phases of complex hardware/software systems. The world's top electronics companies use Summit Design's products to increase engineering productivity, shorten time to market, and improve product quality. For more information on Summit and its products, visit http://www.sd.com.
"VitalCom's ability to think out of the box is what impresses me the most," said Guy Moshe, CEO and president, Summit Design. "Their deep technology expertise and the long-term relationships they have developed across many tech sectors is second to none."
About VitalCom Marketing and PR
Founded in 1993, VitalCom Marketing and Public Relations, with offices in Silicon Valley and San Diego, Calif., specializes in high-tech public relations counsel and marketing communications services to fast-growing technology companies in the electronic design automation (EDA), semiconductor, and embedded technology industries. More information is available at www.vitalcompr.com
For more information, contact:
Karen Tyrrell
VitalCom PR
(650) 637-8212 x204
karen@vitalcompr.com
